Market Connectivity

Market connectivity refers to the ease and efficiency with which goods, services, and information move between producers and consumers, particularly in rural areas. It encompasses the physical infrastructure like roads and bridges, digital networks for communication, and the institutional frameworks that facilitate trade and exchange. Enhanced market connectivity can significantly boost rural development by enabling farmers to access wider markets, obtain better prices for their products, and reduce post-harvest losses. This, in turn, can lead to improved livelihoods and economic growth in rural communities. For more on this, see Supply Chain Management and Rural Infrastructure Development.